Specialized Studies Program in Sports Marketing
The multi-billion dollar sports industry is fueled by marketing and sponsorship revenues, so most jobs within the industry are directly tied to marketing and selling the sports experience. This three-course program focuses on what you need to know to enter and succeed in this exciting field. You will learn to develop targeted marketing pitches, craft public relations strategies that raise awareness, and gain the ability to research and develop sponsorship proposals. This program culminates with an internship where you can apply what you’ve learned within a real-world context.
Nearly 20 percent of that revenue is a result of marketing and sponsorship efforts, making sports marketing one of the most vital and in-demand careers today. Whether your focus is at the amateur or the professional level, or somewhere in between, this program will help you develop the skills you need to become a part of this exciting and dynamic industry.
How you will benefit
- Learn the basics of marketing, public relations and media relations as they relate to the specialized world of sports
- Discover how to develop sports sponsorships
- Gain the practical, real-world skills you need through actual work experience in a sports organization
Who should attend
This program is designed for people already working in the sports field who are seeking to advance their career, marketers seeking to develop specialized skills in sports, coaches, recreation program administrators and sports enthusiasts looking for a career in a field they love.
| UNITS | F | W | SP | SU | ||
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| REQUIRED COURSES | Marketing and Media Relations for Sports | 3 | 
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| Power Partnerships: Sponsorship and Cause Marketing for Sports | 3 |
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| Applied Study in Sports Marketing | 3 |
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Distance Learning format |
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Required Courses
Marketing and Media Relations for Sports
3 quarter units academic credit, X409.3. .
Build a successful integrated marketing campaign, and people will show up to your sporting event. Learn how to develop and implement successful sporting event promotions, advertising and public relations campaigns; gather insights into how to obtain the most value for your marketing dollars by using the most appropriate marketing strategies for your particular event; and distinguish between the relative strengths of print, electronic and other advertising mediums.
Acquire the skills to work more effectively with the media; analyze, establish and implement a public relations strategy using video and audio news releases; and incorporate email and electronic media as a part of your strategy. Learn what metrics you should gather to measure the success of your marketing campaign.
Sections of this course open for enrollment:
- Marketing and Media Relations for Sports
starts May 5
Power Partnerships: Sponsorship and Cause Marketing for Sports
3 quarter units academic credit, X409.9. .
Creating and maintaining strategic partnerships between your sports business and the community is an essential component of the sports marketing and public relations mix. Focus on developing a winning sponsorship proposal.
Explore the common types of sports business/community partnerships, their benefits, the legal issues involved in creating sponsorships and what successful sponsorships look like. Cause-related marketing, as a specialized form of sponsorship, is featured. Learn to effectively use this vehicle to benefit sporting and philanthropic causes.
Sections of this course open for enrollment:
Applied Study in Sports Marketing
3 quarter units academic credit, X409.10. .
If you have already taken the UC Davis Extension Marketing and Media Relations and the Power Partnership: Sponsorship and Cause Marketing for Sports courses, this class will provide the practical skills to apply what you've learned from them.
You will intern with a sports organization and gain hands-on experience in sports marketing and learn to develop sponsorships in the "real world." This course is only available to UC Davis Extension students, and there are a minimum of 90 hours required to complete your internship.
Prerequisites:
Marketing and Media Relations for Sports, Power Partnerships: Sponsorship and Cause Marketing for Sports.
This course is not currently scheduled.
Free info Sessions
Attend a Online Information Session for Sports Marketing Program to learn more about this program.
For More Information
Join our e-mail list to be notified when classes in this program are open for enrollment.
