Writing for Public Relations Professionals
Effective public relations copy requires the ability to write informatively and persuasively for diverse audiences, using a variety of formats. Sharpen your writing skills by reviewing good writing principles and developing the critical thinking skills to create clear, successful public relations pieces.
Analyze and apply
techniques to persuade and motivate your audience. Exercises cover
writing
basic news releases, feature stories, direct mail letters, brochures,
website
copy and more.
Instructor(s):
Wendy Alexander
is an award-winning Sacramento writer and principal for Wendy Writes Writing and Editing Services. She has extensive experience developing public relations, marketing and educational materials for businesses, government agencies and nonprofit organizations. She has been a writer and editor throughout her multifaceted career in education, public relations, special events and community program development.When:
Feb. 9-March 16: Tues., 6-9 p.m.
Where:
Sutter Square Galleria, 2901 K St, Sacramento, CA
Directions:
Fee:
$495.00 ($545.00 if postmarked after 01/26/2010).
Special Discount fee:
10% discount for organizations enrolling three or more people at the same time in the same course. All registrations must be submitted at the same time and fees paid with one check, credit card or purchase order.
10% discount for AMA, IABC, SiOC and SPRA, PRSA members
Credit:
1.8 quarter units academic credit, X423.215
Required textbooks:
Public Relations Writing: The Essentials of Style and Format by Thomas Bivins ISBN 9780073511924. Buy this book from the UC Davis Bookstore.
Section:
093PUR421
