Reallocating Event Budgets
Events are useful marketing vehicles and provide you with face-to-face exposure to your intended audience. But if not budgeted correctly, they may run into cost overruns and ineffective outreach. Expand your understanding of how to budget marketing events, and improve your ability to help clients meet their goals.
Learn how any event can be more productive, and discover how to apply appropriate cost-saving techniques. Rethink how you allocate line items in your event budgets, and discover when and why certain line items should be increased when budgets are downsized. Learn to identify key event elements, which are often over or under budgeted. Become more creative in your thought processes when developing your marketing plans, and gain new perspectives on event expenditures.
Instructor(s):
Ingrid Lundquist, CSEP, is the owner of the Lundquist Company, a California corporation specializing in high-profile event production for corporations and nonprofit cultural organizations. She has been honored with top local, regional, statewide and international industry awards.
When:
Jan. 14-21: Thurs., 6-9 p.m.
Where:
Sutter Square Galleria, 2901 K St, Sacramento, CA
Directions:
Fee:
$240.00 ($290.00 if postmarked after 12/31/2009).
Special Discount fee:
10% discount for organizations enrolling three or more people at the same time in the same course. All registrations must be submitted at the same time and fees paid with one check, credit card or purchase order.
10% discount for AMA, IABC, PRSA, SIOC, SPRA Affiliation
Section:
093PUR428
