Media Relations

Your media targets receive hundreds of press releases every day. How do you make your message stand out in the crowd? The key to landing news coverage is to understand what the media wants and to deliver your message credibly, creatively and concisely. Develop a solid understanding of the media and various media outlets. 

Gain insights into media perspective and how stories are chosen; the critical components of effective pitch letters, press releases and public service announcements; and how to format your messages for print and broadcast. Prepare for and conduct mock interviews, and learn how to handle controversial issues.

This course is not currently scheduled.
Please notify me the next time this course is offered.