New This Quarter

Requirements Elicitation
Choosing the appropriate technique for extracting necessary information is critical to successful business analysis. Explore the most effective techniques for figuring out, or eliciting, project requirements and the steps involved with each technique.

Multi-Generational Marketing
Today's successful marketing professionals must pay close attention to the wants and needs of their customers or clients based upon the generational group to which they belong. Explore the six distinct generational segments that exist in the U.S., and learn generation-specific, real-world marketing techniques.

Search Engine Marketing
With more than $9.4 billion dollars spent on search engine marketing in 2006, and expectations that this figure will double within the next four years, the need for trained specialists in SEM is expanding rapidly. This course examines how to develop marketing campaigns and strategies for SEM.

Paralegal Program

In the classroom or online--it's your choice.
The paralegal profession continues to be one of the fastest growing career opportunities in the country. Our acclaimed Paralegal Studies Certificate Program provides you with the skills you need to enter the paralegal profession. Choose the format that best suits your needs--in the classroom or entirely online.
Classroom
Online

Free Information Sessions

This August and September we are offering eight different free information sessions. These free events are excellent opportunities to meet with faculty and staff and learn more about our programs and courses.
Accounting
Construction Management
Labor-Management Relations
Marketing and Public Relations
Paralegal Studies Program - August 19
Paralegal Studies Program - September 9
Personal Financial Planning Certificate Program
Project Management Certificate Program
Online Information Session for Sports Marketing Program

Career Night

Personal Financial Planning Career Night
Please join us and explore career opportunities in the field of financial planning. Cosponsored by UC Davis Extension and the Financial Planning Association of Northern California, this free event brings together those interested in pursuing a career in financial planning with successful financial planning firms and advisors.

Featured Courses

Fundamentals of Business Analysis
Explore the fundamentals of business analysis using the International Institute of Business Analysis's (IIBA) Business Analysis Body of Knowledge (BABOK). Learn the techniques, methodologies and core competencies required of effective business analysts.

Business Writing for Professionals
Discover creative ways to add punch and polish to your business letters and proposals so you won't need to follow-up with emails or phone calls. You begin with an assessment of your writing, then develop and practice advanced techniques to significantly improve your credibility and your company's image.

Cultivating Talent Using Competency Models
Now ranging in age from 44 to 62, baby boomers are beginning to leave the workforce. Is your organization prepared? Learn to develop competency models for your organization, and gain an understanding of exactly what it takes to cultivate future leaders.

Fundamentals of Personal Financial Planning
Explore the practice of financial planning as you examine the generic financial planning process model; central financial planning subject areas; the business of financial planning; and regulatory, legal and ethical considerations.

Introduction to Project Management
Being an effective project leader requires a clear understanding of the essential elements of project management framework and processes. Using the Project Management Institute's A Guide to the Project Management Body of Knowledge (PMBOK Guide), learn the basic characteristics of projects and project management, with emphasis on the five PMBOK Guide project process groups of initiating, planning, executing, controlling and closing.

Investing in Income-Producing Real Estate
With the California real estate market being close to bottoming out, now is the time to think about investing again. Explore real estate as an investment opportunity for supplemental income, retirement income or as a long-term portfolio diversification strategy.