Public Relations for Small Wineries
With approximately 3,000 commercial wineries in the United States, how can you make yours stand out from the pack? A strong public relations program can make all the difference—and it doesn’t have to break the bank. Learn the importance of a public relations plan, the importance of social media, the types of materials you need, how to deal with wine writers, bloggers and other media people, and why you can't rely on great scores and reviews alone to build your brand. Guest speakers include wine writers and bloggers from major publications who will talk about what kind of information they need and why effective public relations programs make a difference.
Instructor(s):
Rusty Eddy
has worked in public relations for more than 25 years, both in wineries and as the owner of his own public relations consulting firm. He is currently communications director for Anderson & Middleton Family of Wines, an importing and marketing company that represents wine brands from Western Australia, California and Washington.Jo Diaz began working in the wine industry when she moved to California in 1992. Since then, she has worked at Belvedere Winery, Bare Foot Cellars, Robert Mondavi Winery, Ironstone Vineyards, Kendall-Jackson and Foppiano Vineyards. She is the owner of Diaz Communications, an integrated PR, wine sales and marketing company, and her articles have appeared in many publications, including Wine Business Monthly and Vine Times.
Steve Heimoff is the west coast editor for the Wine Enthusiast magazine and reviews about 4,500 California wines per year. He is the author of several books including "New Classic Winemakers of California: Conversations with Steve Heimoff."
Josh Hermsmeyer is president of Capozzi Winery and a recognized expert on social media marketing for wineries. He is a frequent speaker on this topic and has been featured in several publications, including The Wall Street Journal, Wine & Spirits, Wines and Vines and The Press Democrat. He has written for Wines and Vines and co-authored a chapter on direct-to-consumer marketing and Wine 2.0 for the book Wine: A Global Business. He was trained at UC Davis in economics and winemaking.
When:
Dec. 4: Fri., 9 a.m.-4 p.m.
Where:
Da Vinci Building, 1632 Da Vinci Ct, Davis, CA
Directions:
Fee:
$190.00 Includes lunch and course materials.
Section:
092VIT203
