Tasting Room Design and Management
Make your tasting room more profitable and memorable. This course gives you practical, experience-driven information that you can start using immediately. Craig Root, a 30-year industry veteran and tasting room consultant, will give you many ideas to achieve tasting room perfection, including how to find and keep good staff. Learn how to create a profitable wine club and design your room with lighting and displays. Explore tasting strategies, special events tips, and how to improve your tours and trade relations. Guest speaker Jean DeLuca will show the class how to create and maintain an effective website for your tasting room, as well as how to use the Web, email and social networking to increase quality attendance and profits. This class is especially beneficial for people who are considering starting a tasting room or remodeling an existing one. Note: Participants must be 21 years of age or older to enroll and attend.
Instructor(s):
Craig Root
is a 30 year veteran of the winery tasting room business, including 15 years at Beaulieu Vineyard. For more than fifteen years he has served as a consultant to wineries in the United States and throughout the world, helping dozens of clients increase their sales and performance. He has also presented at Cornell University, the Unified Symposium, the Wine Industry Symposium and UC Davis.Jean DeLuca has more than 25 years of leadership in luxury brand sales, marketing and operations. Her consulting clients include Round Pond Estate, Swanson Vineyards and Napa Valley Vintners, and she has directed long-term marketing efforts for Merryvale Vineyards, Trefethen Vineyards, Bear Creek Corporation and others. Her expertise includes website, e-commerce, email and social media development and optimization.
When:
Feb. 17: Wed., 9 a.m.-4:30 p.m.
Where:
Da Vinci Building, 1632 Da Vinci Ct, Davis, CA
Directions:
Fee:
$195.00 Includes course materials and lunch.
Section:
093VIT205
