Wine Law Conference
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Below are details from the 2011 conference.
Toward a Common Standard: New European Union Label Laws and Geographic Indicators of Origin
June 2-4, 2011
Wine quality can only be assessed by opening a bottle and tasting the wine. For that reason, labels and label information are extremely important in wine marketing, since they allow consumers to make quality judgments without actually tasting a wine. In an extremely competitive international marketplace, firms employ various strategies to differentiate themselves from commodity producers. Some use geographic indicators or origin, others use varietal names, and still others make overt quality claims such as “winemaker selection” or “old vines.”
This conference, hosted by the University of California, Davis, School of Law brings together government regulators, producers and attorneys from the two largest wine consuming blocks—the European Union and the United States—to discuss how labeling law can become more compatible between markets. The impetus for this conference is the change in E.U. labeling laws, which are now being implemented. The conference is divided broadly into three half-day sessions, which will include specific presentations and time for audience discussion. The first session sets the stage to discuss the E.U. label changes and the implications for U.S. wine producers. The second session focuses on government control of label fraud, including discussion of producer criminal liability. The third session addresses the future by examining how U.S. and E.U. wine-label law can become more compatible.
The E.U. is the world’s largest wine market and for sometime has been the most important export market, both in volume and value, for U.S. producers. This conference will provide background information on label law as well as specific discussion of what can and cannot be put on a label under the new E.U. labeling requirements. In addition, it will allow time for meeting with regulators and European producers.
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- UC Davis School of Law
- United Nations Interregional Crime and Justice Research Institute
- Robert Mondavi Institute for Wine and Food Science (RMI), UC Davis
- Center for International Education, UC Davis Extension
- Holland & Knight
- Agricultural Issues Center (AIC), University of California
- CBH Rechtsanwalte
- Wines & Vines
The University of California, Davis campus, and an optional excursion to the Napa Valley of California, the center of the U.S. wine industry.
THURSDAY, JUNE 2, 2011
11:30 a.m.-1 p.m.: Lunch and conference check-in and registration, UC Davis School of Law (King Hall, main lobby and room 1001)
1 p.m.: Welcome and Introduction
- Kevin R. Johnson, dean, UC Davis School of Law
- Beth Greenwood, associate dean, Center for International Education, UC Davis Extension; executive director, International Programs, School of Law, UC Davis
1-5 p.m.: E.U. Labeling Changes (King Hall, Room 1001)
- Moderator: Beth Greenwood, associate dean, Center for International Education, UC Davis Extension; executive director, International Programs, School of Law, UC Davis
1:20-1:50 p.m.: Economic Context: Wine Imports and Exports between the United States and the European Union
- Dr. Daniel Summer, professor, Department of Agricultural and Resource Economics, UC Davis
1:50-2:20 p.m: What are the changes, and why were they introduced?
- Dr. Carlo Alberto Panont, member Wine Commission, Ministry of Agriculture, Italy
2:20-2:50 p.m.: Implications for European producers
- Mr. Paolo Fabris, attorney and professor of commercial law, Turin University, Italy
2:50-3:20 p.m.: BREAK
3:20-3:50 p.m.: Appellations as Intellectual Property
- Timothy Josling, Ph.D., emeritus professor, (former) Food Research Institute, Stanford University; senior fellow, The Freeman Spogli Institute for International Studies, Stanford University
3:50-4:20 p.m.: Implications for U.S. producers selling in the European Union
- Michael Newman, attorney, Holland and Knight, San Francisco
4:20-5 p.m.: Session discussion and questions
5 p.m.: Adjourn
6:30 p.m.: Reception and Wine Social, Bistro 33, 226 F Street in downtown Davis http://www.bistro33.com/bistro33_davis/
FRIDAY, JUNE 3, 2011
Session 2, 8:30-9 a.m.: Governments and Control of Fraud (King Hall, Room 1001)
- Moderator: James Lapsley, Ph.D., researcher, Agricultural Issues Center, University of California; adjunct associate professor, Department of Vitculture and Enology, UC Davis
8:30-9 a.m.: Italian Case Studies
- Dr. Valter Cantino, professor, Turin University, dean and rector, Pollenzo University of Gastronic Sciences, Italy
Session 3, 9 a.m.-12 p.m.: Governments and Control of Fraud (King Hall, Room 1001)
- Moderator: Madhavi Sunder, J.D., professor and intellectual property expert, School of Law, UC Davis
9-9:20 a.m.: Product Mislabeling
- Mr. Alessandro Baudino, attorney and partner, Franco Baudino e Associati Italy; member, board of directors, EEIG IUROPE
9:20-9:40 a.m.: IP Strategies in the Wine Sector: Individual and Collective Trademarks
- Ms. Luisa Curiale, attorney, Interpatent S.r.1., Trade Mark and Patent Attorneys, Torino--Alicante
9:40-10 a.m.: Governmental Control and Self-Regulating Markets
- Mr. Markus Ruttig, attorney, Rechtsanwalt, Cornelius Bartenback Haesemann & Partner, Koln, Germany
10-10:30 a.m.: BREAK
10:30-11 a.m.: Counterfeit Food, Organized Crime and Consumer Safety
- Marco Musumeci, program coordinator, Emerging Crime Unit, UNICRI
11-11:30 a.m.: Controlling Imported Wine Fraud
- Mari Kirrance, wine techical trade adviser, Tax and Trade Bureau, San Francisco
11:30 a.m.-12 p.m.: Session discussion and questions
12:15-1:15 p.m.: Lunch, Robert Mondavi Institute for Wine and Food Science
1:15-2:15 p.m.: Department of Viticulture and Enology Sustainable Winery Tour
Session 4, 2:30-4:30 p.m.: Looking to the Future: Making Wine Laws Compatible (King Hall, Room 1001)
- Session Moderator: James Lapsley, Ph.D., adjunct associate professor, Department of Viticulture and Enology, UC Davis; researcher, Agricultural Issues Center, UC Davis
2:30-3 p.m.: E.U. Perspective
- Dr. Felix Bloch, LL.M. European Commission, DG Agriculture and Rural Development, desk officer for the United States
3-3:30 p.m.: Import Perspective
- William Earle, president, National Association of Beverage Importers, Washington, D.C.
3:30-4 p.m.: California Perspective
- James Clawson, CEO, JBC International
4-4:30 p.m.: Discussion, Questions and Wrap-up
6:30-9:30 p.m.: Optional dinner, Season's Restaurant, 102 F Street, downtown Davis
SATURDAY, JUNE 4, 2011
8 a.m.-3:30 p.m.: Optional Napa Excursion
8:15 a.m.: Depart Davis from Hallmark Inn, 110 F Street, downtown Davis
9:30-11:30 a.m.: Tour and tasting, Opus One Winery, 7900 St. Helena Highway, Oakville, Calif.
- A collaboration between Baron Philippe de Rothschild and Robert Mondavi, Opus One arose, like any great work, out of passion. The winery's goal is to create a wine of ultimate quality that reflects the traditions and innovations of both founders. French in style but Californian in execution, Opus One is produced with uncompromised attention to detail: from the manner in which the vineyard is planted and maintained, to the quality of the cork that seals the bottle.
12:15-2 p.m.: Lunch, Go Fish, 641 Main Street, St. Helena, California
OPTIONAL CONFERENCE PACKAGES
- June 3, 6:30 p.m.-9:30 p.m.: Networking dinner, Season’s Restaurant, 102 F Street, Downtown Davis: $60. http://www.seasonsdavis.com/
- June 4, 8 a.m.-4 p.m.: Napa excursion, which includes a morning tour and tasting at Opus One Winery, plus lunch and a tour of another leading Napa winery, TBA. Transportation to and from Davis is included: $100
- Beth Greenwood, J.D., associate dean, Center for International Education, UC Davis Extension; executive director, International Programs, School of Law, UC Davis
- James Lapsley, Ph.D., adjunct associate professor, Department of Viticulture and Enology, UC Davis; researcher, Agricultural Issues Center, UC Davis
For more information, please contact us at firstname.lastname@example.org
This course is not currently scheduled.
Please notify me the next time this course is offered.