Consumer Research for Craft Brewers

Understanding your customers and target market is essential for developing a successful craft brew or cider business. Many of the market and package research principals used by big companies can now be adapted for smaller companies, to learn more about their category and customers. Learn to obtain quality data and insights on which to base your business decisions and improve the odds of success with new products. Acquire the skills for conducting market research, whether in-house, outsourced on a limited budget or both, and how to turn those results into fact-based selling presentations.

Application of these techniques will allow you to assess your position against the competition, and identify which flavors and attributes really click with your target audience. You will also explore how to develop and test new labels, names, packages or containers that will communicate your brand’s personality and appeal to your customers.

This course is recommended for owners, marketing or sales managers and any brew-master who wants to better understand his or her consumers and the marketplace. The techniques learned are applicable to both beer and cider.

Course Code
504540