OIV Wine Marketing Program | UC Davis Continuing and Professional Education

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OIV Wine Marketing Program

Learn how industry experts create a brand, market and sell wine in the United States. From market research and brand establishment to importing, distribution pricing and sales, the OIV Wine Marketing Program is the only course that incorporates all the elements necessary for negotiating the U.S. wine market.

For more than 25 years, the M.Sc. degree program of the Organisation Internationale de La Vigne et du Vin (OIV) and UC Davis Continuing and Professional Education  have been coordinating this intensive program, which equips future producers, importers, marketers and salespeople with the practical knowledge to succeed. 

Learn from the American wine industry's top speakers as they share their knowledge and insights. Presenters include:

  • Winemakers
  • Attorneys
  • Experts in data and research
  • Wine marketers
  • Distributors
  • Retailers
  • Sommeliers
  • Educators from UC Davis

Download the OIV Wine Marketing agenda for a detailed itinerary.

Course Number:
Start Date End Date Enrollment Closes Enrollment
OIV Wine Marketing Program Jul 22 Jul 26 Jul 26 Enroll Now


"I cannot imagine entering the American wine market without having taken this program first. It is a valuable educational asset for anyone interested in engaging in the American wine market."

Christopher Calicott, 2013 OIV student

“I am a huge fan of the program. I gained valuable insights into the current and future happenings of the industry and met individuals who have given me opportunities to work with them. I recommend this program to anyone serious about the wine industry.”

Neeraj, OIV Wine Marketing Program student

"The program was well executed and to the point. Extremely good information!"

2014 OIV student

“The solid foundation of understanding that I gained from attending the OIV Wine Marketing Program helped prepare me to be successful in my role at Silicon Valley Bank. I hit the ground running and was much more productive than I might otherwise have been.” 

Dan Aguilar, managing director of Silicon Valley Bank’s wine division and former student/current presenter of the program

“The students who attend this program are the cream-of-the-crop. This is the best 70 minutes of my year. I get to influence the future movers-and-shakers of the industry.”
Bruce H. Rector, program presenter and founder of Ahh Winery