OIV Wine Marketing Program - 2 Week Program | UC Davis Extension

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OIV Wine Marketing Program - 2 Week Program

Learn how industry experts successfully create a brand, market and sell wine in the United States. From market overview and brand establishment to distribution and sales, the OIV Wine Marketing Program is the only course that offers practical, real-world knowledge for negotiating the U.S. wine market.

As part of the M.Sc. in Wine Management of the Organisation Internationale de La Vigne et du Vin (OIV), UC Davis Extension and the UC Davis Department of Viticulture and Enology have been coordinating this intensive program on the fundamentals of producing and marketing grapes and wine in the United States for 25 years.

Learn from the American wine industry's top speakers as they share their knowledge and insights. Presenters include:

  • Winemakers
  • Attorneys
  • Accountants
  • Wine marketers
  • Distributors
  • Retailers
  • Leaders of trade associations
  • Educators from UC Davis

You may take the entire two-week program, or you may attend by the week or by the day. The course follows a logical development, so it is strongly recommended that you make every effort to attend the entire program. 

Download the OIV Wine Marketing agenda for a detailed itinerary.

Course Number:
352940
Start Date End Date Enrollment Closes Enrollment
OIV Wine Marketing Program - 2 Week Program Jul 16 Jul 27 Jul 28 Enroll Now

Testimonials

"I cannot imagine entering the American wine market without having taken this program first. It is a valuable educational asset for anyone interested in engaging in the American wine market."

Christopher Calicott, 2013 OIV student http://twitter.com/mecee http://www.linkedin.com/in/calicott/

“I am a huge fan of the program. I gained valuable insights into the current and future happenings of the industry and met individuals who have given me opportunities to work with them. I recommend this program to anyone serious about the wine industry.”

Neeraj, OIV Wine Marketing Program student?

"The program was well executed and to the point. Extremely good information!"

2014 OIV student

“The solid foundation of understanding that I gained from attending the OIV Wine Marketing Program helped prepare me to be successful in my role at Silicon Valley Bank. I hit the ground running and was much more productive than I might otherwise have been.” 

Dan Aguilar, managing director of Silicon Valley Bank’s wine division and former student/current presenter of the program

“The students who attend this program are the cream-of-the-crop. This is the best 70 minutes of my year. I get to influence the future movers-and-shakers of the industry.”
Bruce H. Rector, program presenter and founder of Ahh Winery