Fundamentals of Fundraising and Development | UC Davis Continuing and Professional Education

UC Davis Continuing and Professional Education

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Online Fundamentals of Fundraising and Development

This course provides a comprehensive overview for those entering the fundraising profession and those with limited experience who seek to expand their knowledge of the entire fundraising enterprise. You’ll gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. Learn how to develop a case for support, identify and assess prospective donors, match a donor’s interests and needs with your organization’s mission and goals, recognize planned giving benefits to your donors, structure a successful solicitation, and respond to ethical dilemmas. You’ll also examine career opportunities in the field, along with contemporary issues and trends confronting today’s fundraising managers. Throughout the course you’ll gain hands-on practice developing an array of written products for your fundraising and development portfolio.


Angela Joens is the assistant vice chancellor of Development Outreach for the University of California, Davis, where she supervises annual giving, donor relations, research and prospect management, proposal services, marketing and communications, and development recruitment.  Prior, she was vice president of Development Operations for the Mercy Medical Center Foundation in Des Moines, Iowa and senior director of Donor Relations for the Iowa State University Foundation. Joens is also a non-profit consultant, an executive coach, and speaks nationally on topics related to stewardship, development and leadership.  

Online Schedule

Feb 06 to Apr 09

Section Notes

Enroll now through February 12 complete by April 8. Passwords issued starting February 6.

This course has three mandatory synchronous sessions that occur from 5-6pm PST:

  • Monday, February 11
  • Monday, March 11
  • Monday, April 1



Fee $895.00

Special Discounts

Early Enroll Discount: Enroll 14 days before the course start date to save $50 on the course fee.
Info Session Discount: Attendees of UC Davis Continuing and Professional Education Information Sessions may be eligible for $100 discount on a class by entering the Coupon Code provided at the Information Session.  Contact UC Davis Continuing and Professional Education Student Services office, at (800) 752-0881, if you have questions about this discount.
CAAA Member Discount:

Current members of the Cal Aggie Alumni Association and other UC alumni associations receive $50 off the course fee.  If you don't have your association discount code contact UC Davis Continuing and Professional Education Student Services at (800) 752-0881.

Capitol Corridor Rider:

Capitol Corridor riders are eligible for a one-time $100 discount on a UC Davis Continuing and Professional Education course (some exceptions apply). The Discount Code is available on the UC Davis Continuing and Professional Education course page on the Capitol Corridor’s onboard Wifi system.

Course Materials


Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign, 1st ed., by Tom Ahern, ISBN 1889102342


2 units academic credit

Technical Requirements

To ensure your success in this online course, please review our technical requirements page at In addition, the following software and hardware will be used for this course: 1) Headphones (required) 2) Webcam (suggested) Please call 530-757-8895 for further information or assistance.

Enrollment Policies

Visit to view complete enrollment policy information including details on withdrawals and transfers.

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