OIV Wine Marketing Program

Learn how industry experts create a brand, market and sell wine in the United States. From market research and brand establishment to importing, distribution pricing and sales, the OIV Wine Marketing Program is the only course that incorporates all the elements necessary for negotiating the U.S. wine market.

For more than 25 years, the M.Sc. degree program of the Organisation Internationale de La Vigne et du Vin (OIV) and UC Davis Continuing and Professional Education  have been coordinating this intensive program, which equips future producers, importers, marketers and salespeople with the practical knowledge to succeed. 

Learn from the American wine industry's top speakers as they share their knowledge and insights. Presenters include:

  • Winemakers
  • Attorneys
  • Experts in data and research
  • Wine marketers
  • Distributors
  • Retailers
  • Sommeliers
  • Educators from UC Davis

Download the OIV Wine Marketing agenda for a detailed itinerary.

Academic Units
Section Number
Instruction Method
Classroom + extended classroom


Buehler Alumni and Visitors Center

530 Alumni Lane, Davis, CA, 95616

Enrollment Policies

Refunds, less a $50 processing fee, will be granted if requested at least two weeks prior to the course. Click here or to view complete enrollment policy information including details on withdrawals and transfers.