OIV Wine Marketing Program - Day 09: Winery Profiles | UC Davis Extension

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OIV Wine Marketing Program - Day 09: Winery Profiles

Hear first-hand case studies of successful winery profiles during day nine of the Wine Marketing Short Course.

Presentations include:

  • Managing an ultra-premium winery
  • Building an import brand
  • The small regional winery
  • The large winery
  • Financing premium wineries: a banker's view


Christian Miller, MBA, has worked in market research, brand and category management for more than two decades. He is the proprietor of Full Glass Research, which provides economic and market analysis and research for food and beverage producers and marketers. His recent projects have included trade surveys, label tests, analyses of direct customers, new product marketing plans and a study of the interaction of wine and beer consumers. Clients range from small wineries and cheese producers to large multi-brand or packaging companies. Miller also co-directs UC Davis Extension's annual OIV Wine Marketing Program.


Thu., 8:30am to 5:30pm, Jul 26


Buehler Alumni and Visitors Center 530 Alumni Lane, Davis CA 95616



Enrollment Policies

Refunds, less a $50 processing fee, will be granted if requested at least 2 weeks prior to the class. Click here or visit https://extension.ucdavis.edu/student-services/withdrawals-refunds-and-transfers to view complete enrollment policy information including details on withdrawals and transfers.

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