Search Engine Optimization (SEO) Specialization on Coursera | UC Davis Continuing and Professional Education

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Online Search Engine Optimization (SEO) Specialization on Coursera

Become an SEO expert and master SEO tools and strategies

Created by UC Davis Continuing and Professional Education and hosted on the Coursera platform, this is an online course consisting of pre-recorded video lectures, auto-graded and peer-reviewed assignments and community discussion forums. This specialization program is self-paced and designed to help you master a specific career skill in as little as 4-6 months.

This online specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.


David Lloyd
Eric Enge
Rebekah May Rebekah May is an SEO specialist with over 7 years experience developing and implementing search engine optimization strategies for businesses of all sizes, both nationally and globally.  She is an accomplished search engine optimization professional who understands the industry from all perspectives (consultant, in-house and agency-side) and is an expert at the diversified aspects of SEO. She has worked with clients such as Sotheby's International Real Estate, McAfee, Better Homes and Gardens and Embassy Suites to execute strategic initiatives to build and grow online presence through a combination of SEO, social media and content marketing strategies.  

Online Schedule

Jan 01 to Mar 31

Section Notes

Enrollments are accepted on a continuous basis. Complete this specialization at your own pace.

This specialization consists of 6 courses:

  • Introduction to Search Engine Optimization
  • Search Engine Optimization Fundamentals
  • Optimizing a Website for Search
  • Advanced Content and Social Tactics to Optimize SEO
  • Advanced Search Engine Optimization Strategies
  • Website Optimization Client Report Project


Enroll With Coursera $0.00

Section Number