The Strategy of Content Marketing on Coursera | UC Davis Extension

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Online The Strategy of Content Marketing on Coursera

Created by UC Davis Extension and hosted on the Coursera platform, this is an online course consisting of pre-recorded video lectures, auto-graded and peer-reviewed assignments and community discussion forums. This course is self-paced and designed to teach you a new skill in as few as 4-6 weeks.
This self-paced course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Instructor(s)

Sonia Simone Rossney

was a founding partner of Copyblogger Media (now Rainmaker Digital) when it formed in 2010, and serves as the company’s chief content officer. She has a long background in traditional marketing, both with startups and in more established corporate environments. She is the publisher emeritus of the Copyblogger blog, as well as leading the bustling virtual community for content marketers, Authority.

Online Schedule

Jan 01 to Mar 31

Section Notes

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Enrollments are accepted on a continuous basis. Complete the course at your own pace. For more information on Coursera online courses, including enrollment policies and technical requirements, please visit coursera.org/about/terms.

Fees

Enroll With Coursera $0.00 Free and paid options available.

Special Discounts

Capitol Corridor Rider:

Capitol Corridor riders are eligible for a one-time $100 discount on a UC Davis Extension course (some exceptions apply). The Discount Code is available on the UC Davis Extension course page on the Capitol Corridor’s onboard Wifi system.

Section Number

173DMS001