The Strategy of Content Marketing on Coursera

Created by UC Davis Continuing and Professional Education and hosted on the Coursera platform, this is an online course consisting of pre-recorded video lectures, auto-graded and peer-reviewed assignments and community discussion forums. This course is self-paced and designed to teach you a new skill in as few as 4-6 weeks.
This self-paced course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
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Online class

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Enrollments are accepted on a continuous basis. Complete the course at your own pace. For more information on Coursera online courses, including enrollment policies and technical requirements, please visit