Tasting Room Design and Management


In the world of wine, the ambiance of a tasting room is almost as important as the wine itself. This course, designed for professionals in the wine industry, will teach you how to achieve the ideal wine tasting room to maximize the profit and impact of your business. This course is especially beneficial for people considering opening a tasting room.

Through a combination of online lectures and hands-on exercises, you will explore useful practices such as creating displays and lighting, hosting events and tours, identifying high-quality staff members and utilizing social media marketing strategies. By the end of this course, you will have the practical knowledge to design an engaging atmosphere for your wine tasting room.

Learning Outcomes

  • Design an aesthetically pleasing and profitable wine tasting room
  • Identify friendly and knowledgeable staff members
  • Plan and host special events and tours
  • Leverage social media and websites to increase business

Skills You’ll Gain

  • Wine tasting room design
  • Hiring and keeping staff
  • Tasting strategies
  • Wine event planning and execution
  • Social media marketing
Academic Units
Section Number
Instruction Method
Online class

Section Notes

This is an online, remote learning course, which consists of content and curriculum that is taught with pre-recorded and real time lectures, in addition to a real-time Q&A session with the instructors. Pre-recorded lectures and live sessions are accessed via our Canvas learning system and Zoom. The class will be held in real time March 5, 2024 from 9:00 a.m. - 3:00 p.m. PST. By enrolling in the course you agree to being recorded for the purposes of instruction. Refund deadline less a $30.00 processing fee is February 27, 2024. Details regarding login information will be emailed out 48 hours prior to the course start date.

Enrolled students may view the recording of the course for 14 days after the class is held.



Prior to your class start date, please navigate to http://cpeonline.ucdavis.edu. Enter your email address associated with your CPE student account and then use the “Forgot Password” link to initiate an email for password setup.  This email can take from 15 to 30 minutes to arrive. Please check your junk folder for it as well.  Save this password somewhere safe. You will use it for this and any future CPE courses to log into the online classroom space we call Canvas.  *PLEASE NOTE* Your course will NOT appear on your Canvas dashboard until the FIRST SCHEDULED DAY of class, unless otherwise specified. You may receive assistance at this address https://helpdesk.cpeonline.ucdavis.edu/ if you have technical difficulties.

Enrollment Policies

Drop requests (withdraw with a refund) will be approved, less a $30 processing fee, if the request is received seven calendar days before the course begins. Refund deadline 02/27/24. Click here to view complete enrollment policy information including details on withdrawals and transfers.