Tasting Room Design and Management


Make your tasting room more profitable and memorable with practical, experience-driven information you can start using immediately. Craig Root, a 30-year industry veteran and tasting room consultant, provides ideas for achieving tasting room perfection, including how to find and keep good staff. Learn how to create a profitable wine club and design your room with lighting and displays. Explore tasting strategies, special events tips, and how to improve your tours and trade relations. There will also be a special guest lecturer speaking about social media, websites and other strategies to increase your business. This class is especially beneficial for people who are considering starting a tasting room or remodeling an existing one.

Academic Units
Section Number
Instruction Method
Online class

Section Notes

The class will be held in real time March 3, 2021 from 9:00 a.m. - 3:00 p.m. PST

Handouts will be emailed to students a few days prior to the start of the class.

Details regarding login information will be emailed out prior to the course start date.

Enrollment Policies

Drop requests (withdraw with a refund) will be approved, less a $30 processing fee, if the request is received seven calendar days before the course begins. Click here to view complete enrollment policy information including details on withdrawals and transfers.