GIS Skills by Industry | UC Davis Continuing and Professional Education

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GIS Skills by Industry

See how you can benefit from bringing GIS skills into your organization:

  • Produce professional reports and documents to display spatial data housed in your department to upper management
  • Increase the effectiveness of the information you already have, and make connections that can drive business and research practices
    • Discover new opportunities based on locational trends of past customers/research
    • Prevent problems before they happen by analyzing your organization with respect to location
  • Present information and conclusions externally in a modern, professional and dynamic manner to attract funding/investors and shape policy
  • Examples of spatial data being used internally to drive better research, service and business outcomes, and externally to present a point to the public, policy officials or customers:
    • Fundraising:
      • Maps showing home cities of students who have benefited from a particular scholarship
      • Maps showing the location of a proposed building that is seeking donations
      • Maps showing communities that are benefiting from a program's research
      • Maps showing the different projects a particular donor has helped fund
    • City Planning:
      • Map of distances to downtown destinations from a proposed new development
      • Chart of local businesses within a five-mile radius of a new development
      • Map of locations where citizens can come to present feedback on a new project
      • Online map showing proposed changes to the city's general plan with links, videos and other content embedded
    • Public Health:
      • Walking/biking/public transit/car travel times to a clinic/hospital/park/community center/school
      • Online embedded map with information for the community to help residents find the nearest clinic/hospital/park/community center/school
      • Internal analysis to help target where to add additional services (based on outcomes, income, education, etc.) of the area served
      • Identify spatial trends in public health and produce staff reports to gain funding and resources to address these issues (obesity vs. income by neighborhood, diabetes vs. safe-walking paths, and cancer/asthma vs. factories/highways/mines)
    • Human Services:
      • Map showing human services outcomes based on location to be used when choosing where to allocate resources. MSWs use GIS for identifying underserved communities, tracking state and federal mandates, including child fatalities, ICPC, ICWA, results from PIPs, etc.
      • External map showing easiest/safest paths to shelters for people in crisis (based on walkscores, bus routes, etc.)
      • Maps comparing spatial data (income, education, school access, etc. to outcomes)
    • Political Analysis:
      • Interactive embedded map to share with supporters showing various events they can attend and effects of policy championed by a politician
      • Map to target voters most likely to be influenced by door-to-door campaigning
      • Maps to show polling locations and help people find the easiest path to vote
      • Map comparing voting locations and ease to income/race/party
      • Map comparing political preferences to demographic information to inform marketing strategies for a campaign
    • Marketing:
      • Map to show customers where their fellow customers are (possible embedded testimonials, etc.)
      • Map to show locations carrying the product/offering the service
      • Map customers and present their locations to managers for possible expansion
      • Report of potential new customer bases and where marketing dollars could be best invested based on spatial and demographic trends of past customers
    • Agriculture:
      • Outreach materials to farmers/potential clients showing effects of future changes in climate/legislation/economics
      • Map presented by grower organization (or city/county/state) showing the farming diversity (or prevalence of a single crop) in the region to the public
      • Map showing transit times and distances of crops (could be used by to help with logistics, or by marketing to show consumers how fresh their product is)
    • Natural Resource Management (Water):
      • Map using aerial imagery to show snowpack and predict water conditions in subsequent years
      • Map showing potential effects of sea level change
    • Natural Resource management (biology):
      • Map showing possible locations of endangered species based on habitat needs
      • Map showing current locations of endangered species based on collection/sampling
      • Map showing effects of drought or sea level rise on endangered species
      • Interactive web map with embedded videos/links to show the public where various iconic species are likely to be found
    • Archaeology/Historical Resources:
      • Maps of known Native American burial sites based on past digs and modeling
    • Computer Science/Web Development:
      • Add professional embedded maps to your websites
      • Add spatial data to your apps
      • Go beyond basic Google Maps for your embedded spatial information