OIV Wine Marketing Program | UC Davis Continuing and Professional Education

UC Davis Continuing and Professional Education

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OIV Wine Marketing Program

Learn from industry experts how to successfully create a brand, market and sell wine in the United States. Study with the industry’s best, including winemakers, sommeliers, attorneys, accountants, wine marketers, distributors, retailers and educators from the University of California. As part of the M.Sc. in Wine Management of the Organisation Internationale de la Vigne et du Vin (OIV), UC Davis’ Division of Continuing and Professional Education and the Department of Viticulture and Enology have been coordinating this program for more than 25 years.

Sections Open for Enrollment


“I cannot imagine entering the American wine market without having taken this program first.”
Christopher Calicott

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OIV Student Reviews

OIV Wine Marketing Student Reviews

Find out what you'll learn in the Annual OIV Wine Marketing Program


Download the 2019 OIV Agenda.


OIV Attracts International Attention: Euskadi and Interempresas