OIV Wine Marketing Program | UC Davis Extension

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OIV Wine Marketing Program

Learn from industry experts how to successfully create a brand, market and sell wine in the United States. This is a unique opportunity to study with the industry’s best, including winemakers, sommeliers, attorneys, accountants, wine marketers, distributors, retailers and educators from the University of California. Download the 2018 program agenda and hear from past participants. As part of the M.Sc. in Wine Management of the Organisation Internationale de la Vigne et du Vin (OIV), UC Davis Extension and the UC Davis Department of Viticulture and Enology have been coordinating this program for more than 25 years.

Who Should Attend: The program is open to both those involved with and those interested in joining the American wine and grape industry. You may enroll in the entire two-week program, or you may attend by the week or by the day.

Sections Open for Enrollment

There are no sections available at this time.


“I cannot imagine entering the American wine market without having taken this program first.”
Christopher Calicott

Read more student testimonials


OIV Student Reviews

OIV Wine Marketing Student Reviews

Find out what you'll learn in the Annual OIV Wine Marketing Program


See what took place during our 2018 program. Download the 2018 OIV Agenda.