Wine Marketing Program - Day 1: Industry Overview

Receive an industry overview during day one of the Wine Marketing Short Course.

Topics include:

  • History and geography of U.S. wine
  • Definitions and basic concepts in the U.S. wine industry
  • Basics of regulation and licensing
  • Sources of information and data
  • State of the industry presentation

The day will also include a wine reception.

Course Code
354770