Jean-Xavier Guinard will tell you that he deals in “deliciousness.” The professor of sensory science and co-director of the Coffee Center at UC Davis has 30 years of experience in sensory and consumer science.
In the last two decades, there has been significant growth in the field of sensory science. Understanding a product’s sensory experience provides useful information for building and maintaining brand integrity in the eyes of the consumer.
Taruna Sanghi is a senior scientist in the Consumer Science Department with Mondelez India Foods Pvt Ltd in Mumbai, India. Sanghi worked in new product development for a decade before transitioning to consumer science. Inspired to expand her knowledge of sensory and consumer science, Sanghi decided to enroll in the Applied Sensory and Consumer Science Certificate Program. “This program offered exactly the kind of content I was looking for.”
With a focus of “bringing science to the food industry,” Griffith Foods has been serving the field for 100 years as a creative partner specialized in developing unique and innovative culinary concepts and products through a collaborative innovative process that combines sensory and food science with culinary and marketing insights.
After more than 12 years of working in sensory and consumer science, Martha Castaño believes that she made the best decision of her life to pursue a career in the industry. “I bet on my passion,” she said.
Mondelez International is one of the world’s largest snacks companies with more than 70 brands and approximately 80,000 employees. Marcia Young, the company’s senior director of consumer science, has been sending people annually to UC Davis Continuing and Professional Education’s Applied Sensory and Consumer Science Certificate Program since its inception.
Meet Lauren Woods Salazar, New Belgium’s wood cellar director and blender, otherwise known as the company’s chief curator. Salazar is also a graduate of UC Davis Continuing and Professional Education’s world-renowned Applied Sensory and Consumer Science Certificate Program.
Rebecca N. Bleibaum, instructor and co-founder of UC Davis Continuing and Professional Education’s Applied Sensory and Consumer Science Certificate Program, has been passionate about sensory science since discovering it as a student at UC Davis. Since that time, she has worked alongside pioneers in the field and around the world, focusing on turning academic concepts into applied sensory research.